Market intelligence sets the context in which to take your competitors apart. Supply-side market intelligence tells you who competes with you and how successful they are. Demand-side market intelligence tells you about their customers.
Market intelligence is all about where you are today and where you go tomorrow. You can only fight for market share if you know your share of the market. Market intelligence calculates the value of your market. So that you know the size of the prize and how well you're stacking up in the race for it.
Let us find your market share. We will size the whole market, including all key competitors. We build market sizing models from the ground up, based on individual companies. We build from the top down, too, based on estimates for the whole sector. Then we match up the resulting models for an accurate market view.
At Aqute, we know there is little value in analyzing markets everyone else has measured, like TV sales or online advertising. Instead, we specialise in unique markets, like online horse betting, small business software or Kazakhstan.
Let us dissect your markets. Contact Aqute today.
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